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YKRA is an up and comer designer brand in Hungary. With their special colourful bags, they instantly caught the young people's attention. With this little online commercial we wanted to create something which is exactly what they are. Happy, adventurous, funny and lovely.





An Melvin production.

Producer: Borbala Szelei
Director: Peter Raday
DOP: Daniel Racz
Peter Raday 2017 — Budapest, Hungary